President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Planning Training

Planning Training is very important for all levels of businesses. It is a tool used by different types of government agencies, nonprofit organizations and private firms to measure performance. The training helps employees develop skills and learn new tactics in order to improve productivity. In the past, companies often held training sessions for their employees after reviewing their performance. This scenario has changed with the growth of government agencies that are looking for cost effective ways to improve performance.

According to planning training experts, today there are numerous instances where employees have gaps in knowledge which hinder their ability to deliver at work. This is often because of poor performance, lack of training or inadequate resources. Such gaps could result in poor job satisfaction, absenteeism and poor employee engagement. The lack of required skills and knowledge in the workplace could result in health problems, absenteeism and poor production.

There are many examples of how the implementation of a program like the CCF can help. For example, it has been shown that training for leadership development improves the performance of employees. This is because it builds upon existing skills such as problem solving, risk management, decision making, teamwork and communication. The implementation of the training helps improve workplace productivity and thereby affects the bottom line of businesses.

The need for effective leadership development among employees has also prompted several government agencies to design and create performance plans. As part of this strategy, an employee performance plan is developed based on the objectives of the agency. A strategic planning process is followed with the objective in mind. A workforce plan then follows, and this final plan aims at implementing the strategic objectives of the agency through various strategies such as those identified in the strategic plan.

An agency which is looking to implement a comprehensive workforce plan will first identify the current skill gaps in capability. These skill gaps can arise due to an increase in the number of individuals entering the workforce, as well as an increase in the number of individuals who retire or exit the workforce. After this stage, the agency should develop a strategy based on the identified current skill gaps in capability. When the agency has identified the gaps in capability, they will be able to implement a plan that will address the current skill gaps and to build on these skills.

Another strategy that can help address the current and future skill needs of the agency focuses on the identification of key future opportunities and threats. This strategic planning stage identifies three strategic opportunities - one from the employee's prospective career path, one from the industry outlook and one from the competition. Based on the identified opportunities and threats, the agency should develop plans and strategies on how to strengthen and develop the workforce and what capabilities and tools are needed for the organization. Agencys strategic performance gaps also needs to be considered in this stage.

The final part of the strategic planning process addresses the delivery method. This involves determining whether the methods of delivery, such as online training courses, are effective and whether the benefits of training are worth the investment. The delivery method should address the flexibility of the employee's schedule. It is also important that the training program be easily accessible and flexible enough to accommodate the employees' personal commitments, changing priorities, family responsibilities, job rotation and other organizational factors. The agency should also consider if the planned delivery method is able to meet the projected number of training participants.

Planning for workforce training is an integral part of the overall performance management system of any organization. All agencies involved in the planning process should have well defined rules for communicating expectations and delivering the training program. This allows the organization to measure the success or failure of the training program and address issues as they arise. Agencies involved in the planning process should ensure that all parties understand the value of good planning. This allows for a smooth communication process and a successful delivery of the training program.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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